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Bold people rule the world: how courage helps in negotiations

Have you ever admired someone who effortlessly asks for what they want—and actually gets it? Maybe you thought, "I could never do that!" But the old saying "Fortune favors the bold" holds a lot of truth, especially when it comes to negotiations. Courage, combined with tact and preparation, can make the difference between securing a great deal or missing out on an opportunity.

The power of asking

Many people struggle to ask for what they truly want. They fear rejection, feel insecure, or worry they’ll come across as unreasonable. But the most important rule of negotiating is simple: If you don’t ask, you don’t get. Wie niet vraagt, krijgt niets.
Bold individuals ask clearly and refuse to settle for less, because they understand that the only way to succeed is to try. This doesn’t mean being arrogant or disrespectful—it means communicating your goals and desires with confidence.

Why courage pays off in negotiations

Being bold in negotiations isn’t about being rude—it’s about having the guts to stand up for yourself.

  • Are confident – Stating what you want with certainty makes you appear strong and persuasive.
  • Have a clear goal – You show that you’re serious about what you’re asking for.
  • Aren’t afraid of hearing “no” – Skilled negotiators know that rejection is simply part of the process.

How to become bolder in negotiations

Do you want to develop more courage without crossing the line? Try these tips:

  • Do your homework
    Research what you’re negotiating and what’s realistic. The better prepared you are, the easier it is to stand your ground with confidence.
  • Start small
    Practice in everyday situations—ask for a better table at a restaurant, negotiate the price of a purchase, or request more flexibility at work. Small wins build confidence.
  • Be clear and direct
    Avoid vague phrases like “I think that…” or “Maybe it would be possible to…”
  • Control your emotions
    Stay calm, even if negotiations get tough.
  • Know when to walk away
    Bold people also know when to let go. Sometimes, a "no" is just an invitation to approach things differently. Other times, it’s the end of the discussion, and that’s okay too.

What bold people do differently

They believe in abundance – They know there are always new opportunities as long as they dare to ask.
They take smart risks – They use humor, charm and persistence to reach their goals without belittling others.
They play the game with a smile – They stay positive and adaptable, seeing each negotiation as a challenge rather than a conflict.

Negotiation is about learning and growing

Bold people have an abundance mindset. They believe that opportunities are always there, as long as they dare to ask. This makes them more creative and less afraid to take risks. In negotiations, they use humor, charm, and determination to achieve their goals—without belittling others. They play the game, but with a smile.

Conclusion: boldness + confidence = success
Being bold doesn’t mean being rude—it means recognizing your worth and having the courage to ask for what you deserve. By standing up for yourself and negotiating with confidence, you not only increase your chances of success but also build self-assurance. Because in the end, fortune truly does favor the bold.